Imperium

Fresh. Spicy. Undeniably regal. Your new warm-weather signature just dropped. 

Royal Fresh is giving citrus energy, fruity sweetness, and that "what are you wearing?" vibe — every single time. Launched in 2024, this unisex Woody Aromatic fragrance has quickly become one of Lattafa's most talked-about releases, with over 4,000+ global ratings and a reputation as the ultimate YSL Y alternative . It's the scent that stops strangers and makes them ask questions .